Content Marketing: Ever heard of Speedo?

In the past year, I started swimming. My doctor said I needed to start strengthening my core to avoid problems down the road and recommended swimming as a good, low-impact solution. Unfortunately, after a couple of months, I started having problems with my shoulder.

Annoyed as I was that my “health program” was making me feel worse, I naturally complained to a friend, who informed me I was probably doing my strokes incorrectly. Five minutes later I found a 3-minute video on Google that showed me the proper technique for doing breaststroke without stressing my shoulders. Lo and behold, I was doing it wrong. After implementing the tips from the Speedo-sponsored video, I quickly saw my shoulder problem diminish and eventually completely disappear.

This simple video freed me from my pain and helped me get healthy, and I will never forget Speedo for this. Should they have chosen another advertising form (e.g. a banner on or at my subway stop) I would have never noticed it. Through their clever Content Marketing, however, they got me to go out and buy a Speedo swimsuit. That is what I would describe as the “Interest-Effect” of Content Marketing.

If there is an “Interest-Effect” of Content Marketing maybe there is also a “Compound-Interest-Effect”, isn’t there?

Content Marketing is the Compound Interest in the online universe.

What is compound interest exactly? Well, at your bank, this is when interest is added to the principal of a deposit or loan so that the added interest also earns interest from then on. A bit complicated, I know, especially when trying to explain it with words.

Thankfully, discussing the compound interest accrued through Content Marketing is a bit more simple, without any technical jargon or mathematical equations.

Compound interest is when your investment grows bigger and bigger over time.

Clear, simple, and also accurate.

Find out more about Content Marketing on my Medium Channel here.


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